Rami Salman
Rami Salman Let’s talk
RSDigital Marketing & Brand Development

I build brands people notice, remember and choose.

I work across strategy, content, advertising, branding and digital experiences to turn ideas into brands with presence, consistency and measurable growth.

View case studies Get in touch
8K → 140KInstagram growth for Furniture House
16Instagram & Facebook pages managed
8business sectors
RS monogram · R = Rami, S = Salman
About

Strategy is where I start. Growth is what I build.

I’m Rami Salman, a DMI-certified digital marketing and brand development specialist with 3+ years of full-time experience across many industries, audiences and markets.

My work goes beyond social media management. I build the marketing system around a brand: positioning, campaign strategy, content, advertising, web, creative direction and retail communication.

At Matilda Group in Nigeria I oversee marketing across eight business sectors and manage 16 Instagram and Facebook pages, coordinating campaigns across digital, retail, outdoor and television.

Impact

The numbers speak.

Furniture House · Instagram followers
8K → 140K
In 2.5 years
+132,000 followers addedOrganic content, audience-focused strategy and paid advertising
16Instagram & Facebook pages managed
8Business sectors under one marketing lead
132K+Followers added to one brand
3+Years of full-time experience
Sectors

Built for more than one industry.

I adapt the direction, tone, visuals and campaign structure to each brand instead of applying one formula everywhere.

Home

Furniture

Materials

Wood

Home

Home appliances

Home

Kitchen utensils

Lifestyle

Scents & diffusers

Fashion

Menswear

Home

Lighting

Industry

Construction

8 sectors. Different audiences. One strategic approach.
Capabilities

I don’t just manage brands. I build how they show up.

Strategy

Brand strategy, campaign planning, content direction, audience segmentation and execution.

Creative direction

Campaign concepts, visual direction, storyboards, creative briefs and production supervision.

Social media

Multi-brand management, content calendars, audience growth, paid advertising and tracking.

Branding

Identity, logos, packaging, visual guidelines, campaign materials and promotional systems.

Web & e-commerce

Websites, landing pages, portfolios, product catalogues and e-commerce storefronts.

Advertising

Meta campaigns, targeting and retargeting, TV commercials and billboard placements.

Production

Video concepts, shoots, editing direction and promotional content.

Retail marketing

Showroom campaigns, in-store activations, influencer collaborations and staff training.

Selected brands · Matilda Group

Brands I market every day.

Furniture

Furniture House

    Case studies

    The work, from brief to result.

    Case 01 · Furniture House

    Growing a furniture brand from 8K to 140K

    The challenge

    Build stronger visibility, audience relevance and long-term social growth around the brand.

    The approach

    Consistent brand communication: strategic content, promotional campaigns, audience targeting and paid advertising working as one system, tracked and adjusted over time.

    • Strategy
    • Content planning
    • Creative direction
    • Paid advertising
    • Performance monitoring
    The result
    • +132,000followers added
    • 8K → 140KInstagram audience
    • 2.5 yearsorganic content and paid advertising
    Case 02 · Fragrance e-commerce

    Building a premium digital presence for a scent brand

    A fragrance e-commerce website built end to end: user experience, storefront setup and product pages, connected to the brand’s social content and campaigns.

    • E-commerce
    • Website development
    • Product marketing
    Case 03 · Multi-brand · Nigeria

    Developing multi-brand campaigns across Nigeria

    From social media and showroom activations to billboards and television commercials, with every touchpoint carrying the same message.

    • TV commercials
    • Billboards
    • Retail activations
    Process

    How I think.

    1. Understand the brand

      Study the business, audience, positioning and objective before creating anything.

    2. Find the idea

      Every campaign needs a strong central idea, beyond attractive visuals.

    3. Build the system

      The idea becomes messaging, content, advertising, video and digital communication.

    4. Execute consistently

      Every touchpoint should feel like the same brand.

    5. Measure and improve

      Performance shows what should happen next.

    Positioning

    My work is both creative and commercial.

    A campaign should look strong, and it also needs a reason to exist. I connect visual communication with audience behaviour, marketing strategy and performance.

    Behind the screen

    Strategy becomes real when execution begins.

    • Television commercialsBroadcast

      Campaign delivery from concept and messaging to final placement.

    • BillboardsOutdoor

      Creative direction and placement coordination.

    • Video shootsDigital

      Storyboards, production supervision and editing direction.

    • Paid socialMeta

      Audience segmentation, targeting, retargeting and performance monitoring.

    • Showroom activationsRetail

      In-store activations, product demonstrations and showroom graphics.

    • Influencer collaborationsSocial

      Partner coordination aligned with campaign messaging.

    Experience

    Where the work happens.

    Mar 2023 – PresentMatilda Group · Nigeria

    Social Media & Marketing Coordinator

    • Marketing across eight sectors: furniture, wood, home appliances, kitchen utensils, scents and diffusers, menswear, lighting and construction.
    • 16 Instagram and Facebook pages, with content calendars, messaging and creative tailored to each brand.
    • Campaigns from concept and planning through production, publication and performance tracking.
    • Video content, storyboards and editing supervision; website development and a fragrance e-commerce site.
    • TV commercials, billboards, in-store activations, influencer collaborations and staff training.
    Jan 2022 – PresentIndependent · Lebanon / Nigeria

    Freelance Brand & Web Designer

    • Brand identities for small businesses and NGOs: logos, packaging, guidelines and promotional materials.
    • Responsive websites, landing pages, portfolios and product catalogues.
    • Pitch decks for clients in fashion, wellness, food and beverage, and technology.
    • Awareness campaigns and digital training workshops with youth-led NGOs.
    Credentials

    Certified. Creative. Business-minded.

    Latest

    Certified Digital Marketing Associate (CDMA)

    Digital Marketing Institute
    Track
    Digital Strategy V2.0
    Issued
    25 July 2026
    Graduate no.
    IE-DMI321458

    Graphic Design Certificate

    CIS College, Lebanon

    ICDL, Computer Fundamentals & Applications

    Islamic University of Lebanon
    Sep 2019 – Sep 2023

    Bachelor’s in Management of Information Systems

    Islamic University of Lebanon, Faculty of Business Administration. A background that connects business, systems, technology, marketing and e-commerce.

    Core areas

    • Business process management
    • Marketing & project management
    • E-business & e-commerce
    • Database systems
    • Decision support
    • Web technologies

    Languages

    • ArabicNative
    • EnglishFluent
    • FrenchBasic
    Toolbox

    The tools I work with.

    Marketing & analytics

    MbMeta Business SuiteMaMeta Ads ManagerGaGoogle AnalyticsUtUTM TrackingMcMailchimpOsOmnisend

    Design & content

    PsPhotoshopAiIllustratorIdInDesignLrLightroomCvCanva ProCcCapCut

    Web & e-commerce

    ShShopifyWpWordPressElElementor</>HTML / CSS

    Productivity

    GwGoogle Workspace
    Contact

    Let’s build something people remember.

    A brand, a campaign, a digital platform or a complete marketing direction: I’m interested in work that combines creativity, strategy and meaningful growth.

    Start a conversation Email me
    Emailrami.salman.lb@gmail.com
    WhatsApp · Nigeria+234 809 231 6800 ↗
    Phone · Lebanon+961 81 207 473WhatsApp ↗
    SocialLinkedIn ↗Instagram ↗

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